SITHO: The Unmissable Tourism and Hospitality Event in Burkina Faso
The International Tourism and Hospitality Fair of Ouagadougou (SITHO) brings together professionals, investors, and travel enthusiasts every year. A flagship event to promote tourism and the culture of Burkina Faso.
Description
Every year, Ouagadougou becomes the African capital of tourism and hospitality thanks to the International Tourism and Hospitality Fair of Ouagadougou (SITHO). This major event attracts hundreds of exhibitors, professional visitors, and travel enthusiasts from Africa and beyond.
A Hub for African Tourism
SITHO is much more than just a fair. It is a true space for exchange and opportunity, allowing actors in the sector—hoteliers, travel agencies, restaurateurs, artisans, institutions, and investors—to meet, present their offers, and build lasting partnerships.
Through conferences, exhibitions, workshops, and B2B meetings, SITHO helps to position Burkina Faso as a key player in West African tourism.
Showcasing Burkina Faso’s Heritage
Beyond the stands and professional networking, SITHO is an exceptional showcase for the rich cultural and natural heritage of Burkina Faso. Visitors can discover tourist circuits, festivals, handicrafts, gastronomy, and Burkinabè hospitality.
Each edition highlights the creativity of artisans, the authenticity of cultural sites, and the human warmth that makes the Land of Honest People so renowned.
A Platform for Business and Innovation
As tourism is a major driver of economic growth, SITHO also serves as a platform for innovation and development. Discussions on sector digitalization, sustainable tourism, and ecotourism open new perspectives for the future.
An Invitation to Discover and Invest
Taking part in SITHO is also an invitation to discover Burkina Faso in a new light:
- Its Sahelian landscapes and UNESCO World Heritage sites,
- Its international festivals (film, dance, music),
- Its legendary hospitality,
- Its investment opportunities in hospitality, transport, and tourism services.
🌍 SITHO is not just a showcase of Burkinabè tourism—it is a call to travel, invest, and celebrate Africa.
🗂️ Spotlight on the 2025 Edition
✨ SITHO 2025: The 15th Edition Promises to Be Grand ✨
📅 Dates: September 25–28, 2025
📍 Venue: SIAO Exhibition Grounds, Ouagadougou
🎯 Theme: “Tourism and Integration of the Peoples of the Sahel”
- Special Guest Countries: Mali & Niger
- Guest Region of Honor: Centre-East region of Burkina Faso
- New Features: 3D virtual tours, “Tourism Tech” hackathon, pitch competition, Educ’tour in the Centre-East
- Ambitions: Over 10,000 visitors, around 10 participating countries, 25 international media outlets expected
- Highlights: Exhibition pavilions, gastronomy area, cultural evenings, excursions
SITHO 2025 promises to be an innovative, festive edition focused on regional integration. An invitation to (re)discover Burkina Faso and to celebrate tourism as a driver of unity and development.
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